Insights
Notes on building things that last
Practical writing on ERP, search, development and automation. No thought leadership, no predictions, just what we have actually found useful.
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AI Automation for Small Businesses: 12 Processes Worth Automating in 2026
Read article: AI Automation for Small Businesses: 12 Processes Worth Automating in 2026Most small businesses don’t have an AI problem. They have a repetition problem. The same lead gets typed into a spreadsheet three times. The same invoice…
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SEO vs AEO vs GEO: How to Get Found in Google and AI Search in 2026
Read article: SEO vs AEO vs GEO: How to Get Found in Google and AI Search in 2026Three years ago, getting found on Google meant one thing: rank in the top ten blue links. That’s no longer the whole game. AI Overviews now…
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Google Tag Manager Conversion Tracking: Are You Measuring Real Leads?
Read article: Google Tag Manager Conversion Tracking: Are You Measuring Real Leads?You open Google Analytics. Traffic is up. Organic search is bringing visitors. People are spending time on your service pages. Great. Then somebody asks a very…
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Why your startup needs custom software, not just a template
Read article: Why your startup needs custom software, not just a templateYou launched fast. You picked a template, customized the colours, wrote your copy and it looked great. Then your first real customer asked for a feature…
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NetSuite 2026.1 Release: What the New AI Features Mean for Your Finance Team
Read article: NetSuite 2026.1 Release: What the New AI Features Mean for Your Finance TeamIf you have been using NetSuite for a while, you know that update season usually means a few small tweaks and a new color for the…
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