Insights
Notes on building things that last
Practical writing on ERP, search, development and automation. No thought leadership, no predictions, just what we have actually found useful.
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Generative Engine Optimization: A Practical GEO Guide for B2B Businesses
Read article: Generative Engine Optimization: A Practical GEO Guide for B2B BusinessesA buyer asks ChatGPT, “Which agencies in the UK can integrate NetSuite with Shopify?” The answer names four firms and links to their pages. If you…
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Website Redesign: Costs, Timeline & When to Repair
Read article: Website Redesign: Costs, Timeline & When to RepairExplore website redesign costs, realistic timelines and a 10-question scorecard to decide whether to repair, refresh or rebuild your business website.
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NetSuite vs QuickBooks: When Has a Growing Business Outgrown Accounting Software?
Read article: NetSuite vs QuickBooks: When Has a Growing Business Outgrown Accounting Software?Sooner or later, most growing firms face the NetSuite vs QuickBooks question. QuickBooks is where they start, and for good reason. It is cheap, every bookkeeper…
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What Is a Good Cost per Lead? How to Calculate Your Maximum CPL Before You Run Ads
Read article: What Is a Good Cost per Lead? How to Calculate Your Maximum CPL Before You Run AdsMost people who ask “what is a good cost per lead?” want a number. So here is one: across more than 13,000 Google and Microsoft Ads…
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AI Automation for Small Businesses: 12 Processes Worth Automating in 2026
Read article: AI Automation for Small Businesses: 12 Processes Worth Automating in 2026Most small businesses don’t have an AI problem. They have a repetition problem. The same lead gets typed into a spreadsheet three times. The same invoice…
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