About

One team for the systems a business actually runs on

The DEV Point is a digital and technology agency. We plan, build and run business systems, software and the search and advertising that bring work in.

What The DEV Point is

We are an agency that covers three areas most businesses have to buy separately: the business systems that run operations and finance, the websites and software that customers actually touch, and the search, advertising and content that bring people to them.

Those three are usually sold by three different suppliers. The result is familiar: the ERP vendor blames the web agency, the web agency blames the marketing agency, and the thing that is broken sits between them because it belongs to nobody. We cover all three so the joins are ours to solve.

How we think

Scope before proposal

We work out what is actually wrong before quoting for it. That conversation is free and it is not a sales meeting.

Written scope

What is included, what is deliberately not, what it costs and when it lands. In writing, before work starts.

Visible progress

Work arrives in stages you can see, with a named contact rather than a silent gap and a reveal at the end.

Built to hand over

Sites your team can edit and systems that are documented. Ongoing support is a choice you make afterwards, not a dependency we design in.

Plain language

You get the reasoning behind a recommendation in language you can take to your board, not a specification you have to decode.

Honest about fit

If a piece of work is not worth doing, or we are not the right people for it, we will say so rather than quote for it.

What we cover

Six services, and they are more useful together because the same team owns the result.

NetSuite & ERP

Implementation, integration and support, so finance and operations work from the same data.

Web & Software Development

Websites and custom software on the platform that fits the job, built to be handed over.

SEO, AEO & GEO

Being found by people and by the AI assistants they now ask.

Paid Advertising

Search and social advertising planned around what a lead is worth.

AI Integration & Automation

Removing the manual work between your systems, and adding AI where it genuinely helps.

Social Media & Creative

Design and social presence that stays recognisably yours on every channel.

How we work

Four stages, whether the work is an ERP implementation, a website or an advertising account.

01

Understand

We start with the actual business problem rather than deciding which service to sell. Sometimes the answer is smaller than expected.

02

Define

Scope, priorities and responsibilities agreed in writing, so everyone knows what is included and what is deliberately not.

03

Build

Implementation in visible stages, with a named contact rather than a long silence followed by a reveal.

04

Improve

We use results and your feedback to decide what comes next, instead of treating launch as the finish line.

Who we work with

We suit organisations that have outgrown the tools they started with, and need their systems, their website and their marketing to agree with each other.

Growing businesses

Professional service firms

E-commerce businesses

Startups and SMEs

Teams replacing manual processes

Businesses improving digital acquisition

Organisations implementing or improving ERP

If you are not sure whether a problem is ours to solve, the fastest way to find out is to describe it to us. We will tell you either way.

Where we work

We work with businesses across the United Kingdom, the United Arab Emirates and the United States, remotely and on site where a project needs it. Our office is in Lahore, Pakistan.

Website maintenance, hosting support and ongoing search or social work are available once a project is live, so nothing is left without an owner after launch.

The people

We are a small team of developers, ERP consultants and search specialists. We are preparing proper profiles rather than publishing stock photographs and invented job titles, which is what this page used to do.

If you want to know who would actually work on your project, ask on the call and we will tell you.

Questions we are asked

What types of businesses do you work with?

Growing businesses, professional service firms, e-commerce operations, startups and SMEs, and teams replacing manual processes. The common thread is a business that has outgrown the tools it started with.

Can you handle projects involving more than one service?

Yes, and that is usually where we are most useful. Where a problem spans systems, the website and marketing, the same team owns all of it rather than passing you between suppliers.

Can you work with our existing developers, marketers or internal team?

Yes. We often work alongside an in-house team or an existing supplier, taking the part they are not set up for and leaving the rest alone.

Do you only take new builds, or can you improve existing systems?

Both. We look at what you already have first. Rebuilding is a recommendation we make when it is genuinely cheaper than repair, not a starting assumption.

Do you provide ongoing support?

Yes. Maintenance, hosting support and ongoing search or social work are available once a project is live. It is a choice you make afterwards, not a dependency designed in from the start.

Where do you work with clients?

We work with businesses across the United Kingdom, the United Arab Emirates and the United States, remotely and on site where a project needs it.

You can also see the kind of work we take on, or browse all six services.

Start with a conversation

Tell us what is not working. No obligation, and no prepared pitch.