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Tech made simple. Digital growth made real.

The DEV Point builds and runs the systems growing businesses depend on, from NetSuite and ERP through to the website, search visibility and advertising that bring work in.

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Explore Our Services

One team across the whole stack

  • Business systems that close the month
  • Websites and software that win the enquiry
  • Search and advertising that bring the enquiry
  • Automation that removes the manual work

See the six services

One accountable team for the systems your business runs on

Most growing businesses end up with an ERP vendor, a web agency and a marketing agency who never speak to each other. We do all three, so the joins are our problem rather than yours.

Where we work

We work with businesses across the United Kingdom, the United Arab Emirates and the United States, remotely and on site where a project needs it.

How we engage

Projects start with a scoped conversation, not a proposal template. You get a named team, a defined scope and a schedule you can hold us to.

What happens after launch

Maintenance, hosting support and ongoing search or social work are available once your project is live, so nothing is left without an owner.

Platforms and tools we work with

NetSuite

WordPress

Shopify

Laravel

Google Ads

Meta Ads

GA4

Search Console

What we do

Six services, one accountable team

Each of these can be engaged on its own. They are more useful together, because the same team owns the result.

NetSuite & ERP

Implementation, integration and ongoing support for NetSuite, so your finance and operations data lives in one place and the month actually closes.

NetSuite & ERP

Web & Software Development

Websites and custom software built on the platform that fits the requirement, whether that is WordPress, Shopify, Laravel or something bespoke.

Web & Software Development

SEO, AEO & GEO

Search visibility for people and for AI assistants, covering technical health, content and the entity signals that make you citable.

SEO, AEO & GEO

Paid Advertising

Search and social advertising planned around what a lead is actually worth, with tracking you can audit rather than take on trust.

Paid Advertising

AI Integration & Automation

Practical automation of the manual work in between your systems, and AI features built into your own products where they earn their place.

AI Integration & Automation

Social Media & Creative

Social presence, design and creative production that stays recognisably yours across every channel you publish on.

Social Media & Creative

Why businesses bring the whole stack to us

The joins are where projects fail

An ERP that does not talk to the website, or advertising that cannot see which enquiries became revenue, costs more than either piece did. We own the joins because we built both sides.

Technical work, explained plainly

You will get the reasoning behind a recommendation, in language you can take to your board. If something is not worth doing, we will say so rather than quote for it.

Built to be handed over

Sites are built so your team can edit them, and systems are documented so you are not dependent on us. Ongoing support is a choice you make, not a lock-in.

Selected work

We are writing up recent NetSuite, web and search projects as full case studies, with the client’s agreement on what we can publish.

Until those are ready we would rather show you nothing than show you invented numbers. If you want to see relevant work before you commit to anything, ask on a call and we will walk you through it directly.

Ask about relevant work

The work we take on

  • NetSuite and ERP implementation, integration and support
  • Business websites, ecommerce and custom web applications
  • Technical SEO, content programmes and migration SEO
  • Google Ads, paid social and conversion tracking
  • Workflow automation and AI features in your own product
  • Brand identity, design systems and social content

How a project runs, start to finish

Business systems

NetSuite and ERP work that holds up after go-live

An ERP implementation is only finished when finance trusts the numbers and operations stop keeping a spreadsheet on the side. We implement NetSuite, integrate it with the systems around it, and stay available once it is live.

  • Implementation scoped against how your business already runs
  • Integration with your website, storefront and reporting
  • Workflow and process automation inside NetSuite
  • Support, maintenance and hosting once you are live
Explore NetSuite & ERP
Two colleagues reviewing figures together at a desk in an office
A person working at a laptop with analytics charts open on a second screen

Getting found, by people and by AI assistants

Search has stopped being ten blue links. Buyers now ask an assistant, read the answer and only sometimes click. Being visible means being the source that answer is built from, which takes technical health, genuinely useful content and consistent facts about your business.

  • Technical SEO: crawlability, indexation, speed and structure
  • Content built around the questions buyers actually ask
  • Entity and schema work so your business is described consistently
  • Paid search and social where organic will take too long
Explore SEO, AEO & GEO

How we work

Four stages, the same on a website build and on an ERP implementation.

1

Discover

A scoped conversation about what is actually broken or missing. No prepared pitch, and no charge.

2

Plan

A written scope with what is included, what is not, what it costs and when it lands.

3

Build

Work happens in stages you can see, with a named contact and no silent months.

4

Support

Handover, documentation and whatever ongoing help you decide you want afterwards.

Insights

Practical notes on ERP, search and building things that last.

Read the blog

Tell us what is not working

A short call, no obligation and no prepared pitch. If we are not the right fit we will say so on the call.

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